Author: Chris Rodgers

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links.…

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt…

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a…

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is…

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the…

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank…

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all…

SEO in 2015: The New Model of Authenticity

In 2015 the SEO world has shifted from one-size-fits-all tactics to individualized marketing programs that are integrated with ongoing company goals and initiatives. Today’s SEO is…

The Reverse Guest Post: 5 Valuable SEO Benefits

5 SEO Benefits of the Reverse Guest Post One method, I feel is underutilized in blogging is what I refer to as the Reverse Guest Post.…

Is SEO Dead? 3 Kinds of SEO That Are Dead.

The AutoBot SEO Entrepreneur is Dead! This individual likely started out actually learning real SEO and upon discovering that he/she could influence rankings through spamming blog…

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