Enterprise Level SEO

Implementing the best SEO practices for a large-scale website is key to helping your enterprise organization achieve its performance potential in search results. Your website’s size can give you a powerful edge in search engine optimization with the right enterprise SEO tactics to guide your strategy. Let’s look at the best practices for positioning your enterprise brand to dominate in search with actionable steps that lead to measurable results.

Enterprise SEO Tactics: Making a Big Difference

Managing SEO efforts for a large organization comes with its own set of challenges—but with a clear understanding of enterprise SEO, large-scale websites can see big benefits in ranking positions and performance potential. How is enterprise SEO different from a regular-sized site? With enterprise SEO, there’s more to manage than with traditional SEO—total website pages, website visitors and customer personas, keyword competition, internal teams, international and multilingual searches, and more.

Large-scale SEO is more complex because it features an increased reliance on technical SEO, branding, content consistency, and setting strategic goals that align with your organization’s mission.

Challenges of SEO at Scale

What are some of the major challenges of enterprise-level SEO? Doing SEO at a large scale features higher stakes to achieve top-ranking positions. It’s also much more complex than traditional SEO due to:

• Large-scale websites with thousands of pages
• Heavier content management workloads
• Cross-departmental collaboration
• Advanced technical SEO strategies
• Increased keyword competition
• Struggles with brand consistency
• Addressing multiple customer personas
• Optimizing for international and multilingual search

From the difficulty of coordinating SEO tactics across teams and departments to swiftly addressing bulk redirects, indexing errors, and technical issues that interfere with visibility, managing enterprise SEO successfully requires strategic planning. This might include doing regular legacy content audits to slate pages for updates or removal, brand consistency checks, and targeting international audiences with translated pages in other languages and localized keywords.

Addressing the major challenges with enterprise SEO requires expertise in strategic goal-setting. If your internal teams need guidance with proven strategies to help your business succeed, enlist a trusted SEO agency to help with tailored enterprise SEO solutions.

Best SEO Practices for Large-Scale Sites

These challenges can make the prospect of managing enterprise SEO daunting, but the larger size of websites like these can give you an active edge in search engine results pages (SERPs) with the right strategies in place. How can a large site leverage its size for greater gains? A high-level strategy that takes search trends, Google algorithm updates, and assigns more importance to increase the share of SERP into account is key to succeeding with large-scale SEO.

Stay Alert for Search Trends & Algorithm Updates

Stay alert for new trends in search and upcoming algorithm updates. For example, Google’s Search Generative Experience (SGE) and AI are already having widespread effects on the way users search and consume content—many are now finding answers to their questions directly in search results instead of clicking links from the top-ranking websites.

These changes make website authority and technical SEO optimization more important than ever. Focus on creating and posting relevant, well-researched content that’s written user-first, not search-first.

Be Proactive With Technical SEO

Be proactive, not reactive, with “technical hygiene” and perform regular technical SEO audits. This helps ensure your product and landing pages are optimized for search engines to index and display regular and generative results. Consistent technical SEO management can help protect your enterprise website from being deindexed in the face of changes in how Google displays results for users.

Focus on Share of SERP

Share of SERP is the percentage of your digital share on SERPs for keywords and phrases your company is targeting. This digital market share is important to track because it shows your visibility—the extent to which you’re appearing in SERPs for your target customers or clients.

Improving your share of SERP can mean optimizing your website for Google Map Pack listings, People Also Ask, Google AI, and other features that take up space in search results. Outlining clear keywords and providing answers to common questions can help you land these types of results and increase your share of SERP.

Use your website’s size to your advantage and prioritize E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) in your content. You have a lot of credibility as an enterprise brand—exactly what Google is looking for when deciding which results to display for a given keyword. Focus on landing more quality backlinks from other authoritative websites, consistently managing technical SEO aspects, and developing quality content that demonstrates your expertise and trustworthiness.

Drill down on relevant keywords that you can win. Don’t invest everything in fighting another giant for the #1 position. You might find that targeting lower-competition keywords with lower search volumes can net you bigger results than ranking in the #8 spot for a larger-volume, higher-competition keyword.

SEO Tips That Always Remain True

Some of the best SEO practices always hold true and stand the test of time. You can apply these rules and tactics to support a durable enterprise SEO strategy.

• Keyword targeting: The need to identify and target relevant keywords hasn’t changed and is a foundational part of good SEO for enterprise brands. Keyword research to find and target the terms and phrases you can dominate in search results helps boost your share of SERP.
• Creating customer personas: Creating multiple B2B buyer personas with data from SEO (like keywords, referral sources, and landing pages) helps you identify who your target customers are, how they find you, what their pain points are, and how to address them for conversions.
• Regular SEO audits: Technical SEO audits alert you to large-scale issues you need to fix behind the scenes. Website speed, bad metadata, indexing errors, and more can interfere with visibility in search or result in decreased traffic or conversions.
• Relevant content creation: User-first, well-researched content with credible sources is always a rank-booster. Don’t forget to apply the E-E-A-T rules we covered above to leverage your website’s size and scale for higher rankings!
• Building quality backlinks: While backlinks from authoritative websites are no longer the single most important ranking factor, they still signal a website’s authority and credibility to Google to help launch your content to higher ranking positions for an increased share of SERP.

Actionable Steps: Implementing Enterprise SEO

With smart enterprise SEO tactics guiding you, you can transform data and best SEO practices into actionable steps that improve your ranking positions and share of SERP. Keep current with SEO news and trends, proactively adjusting your strategy as needed. Prioritize quality over quantity in content creation. Go back to the drawing board for keyword research to find gaps in your strategy and opportunities to rank first, then make sure you’re creating targeted content for different customer personas.

Commit to regular technical SEO audits to fix any issues that interfere with ranking and visibility, and start building a library of quality backlinks by reaching out to decision-makers at authoritative sites for collaborations or citations.

Winning more digital market share with enterprise SEO can be challenging, but expert guidance can make all the difference. Talk to an SEO expert today and discover the difference CSP can make for your traffic, presence, and bottom line.