Category: Advanced SEO Techniques

Can you handle the ups and downs of the changing SEO landscape?

The following is a guest post by OutreachMama. So many people seem to have turned their backs on SEO because the ups and downs are difficult to…

The Ultimate Guide to Google Penguin 4.0

It’s now been over a month since Google’s Penguin 4.0 rolled out. Time for the dust to settle and the impact to become clear. Here’s everything you need…

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a…

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is…

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the…

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank…

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all…

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