Outdoor Brand SEO Part 2: Which SEO Strategy Is Right for You?

Outdoor industry SEO is a vital part of getting new visitors to your website. Using the right SEO can help you reach your target audience and make the most out of your marketing efforts. But, SEO strategies for outdoor brands are different than for other kinds of businesses. Outdoor SEO must take into consideration what customers need to know about outdoor living and recreation, and you have to provide value in every piece of content.

Which SEO Strategy Is Right for Your Outdoor Brand?

To choose the right outdoor SEO strategy, you will need to know where your business stands now, how much you want it to grow and in what way, and how you plan to achieve that goal for growth.

There are different types of SEO strategies that you could use to boost your brand:

• Technical SEO, which includes optimizing your website to maximize its likelihood of appearing in search results
• On-page (content) SEO, which is focused on optimizing content to improve the quality of the material and add keywords or meta tags
• Off-page SEO, which focuses on building backlinks and making your website visible via sources outside your website
• Enterprise SEO, which is designed to scale your business across multiple products and locations

This blog will cover a roadmap for finding SEO issues, fixing them, and enhancing your strategy, all so you can make your business more visible and take advantage of SEO strategies for outdoor brands that can make your brand thrive.

Getting Started: The SEO Audit

The first step in any good plan is to understand your current position and your target. So, to get started, it’s wise to perform an SEO audit. An SEO audit is a comprehensive analysis of your website’s current SEO and ranking. With an SEO audit, it’s possible to identify new SEO strategies that can help you improve your ranking and get more organic traffic to your website.

As one of the top SEO tips for outdoor industries, using an SEO audit is the key to gaining a deeper understanding of the technical errors, poor off-page SEO strategies, or weak content that’s holding your brand back from excelling.

CSP’s SEO Audit is a great choice to help you see where your business stands today. Talk with an SEO expert to see how an SEO audit can change your SEO roadmap.

Actionable Steps for Outdoor SEO

After you’ve done an outdoor SEO audit, you’ll need to put together a roadmap to tackle the problems you’ve found.

Your strategy can be broken down into three parts: technical, content, and off-page.

Technical

Some of the common technical problems you’ll run into when working on SEO include:

• Long page load times: Long load times can lead to a higher bounce rate. Since outdoor enthusiasts tend to log in from remote areas, your page has to work even with slower internet speeds.
• Mobile-friendliness: Like logging in remotely, mobile devices can’t always load websites as well as more powerful devices. Ensure your website is mobile-ready for active users on the go.
• Schema markup: Schema markup helps search engines understand the content on your page. For an outdoor brand, focus on events, reviews, and pricing and make your site seem more informative.
• Indexation: Search engines need to index your website to help it get found in search results. Ensure your website is crawlable.
• Broken links: Broken links can hinder users from getting to the pages they want to see (and they hurt SEO). Ensure all links work as intended.

Content

On your site, content matters for SEO, too. As a part of your SEO roadmap, focus on these pieces of content:

• Keyword research: Keyword research helps users find you, so focus on finding good short- and long-tail keywords that reflect the products and services you offer. Don’t stuff your content with keywords, but make sure they’re present.
• Meta tags: Meta tags play a vital role in helping your website get seen correctly in search results. Using keyword-rich metatags improves click-through rates
• Content that ranks

Off Page

Off-page SEO refers to the backlinks, social media, and other methods you use to bring people back to your website from outside traditional search engine results. Some options for you include to:

• Backlink to your site: If you build a backlink profile, people will find you through other websites or blogs. Focus on building backlinks with other outdoor brands, relevant outdoor blogs, and other sources.
• Local SEO (Google Map Pack): Since you likely have a local brick-and-mortar location, optimize your Google My Business profile to come up in local search results.
• Social media: Social media can be a winning strategy for your outdoor brand. Share content, and link your audience back to your website.

Choosing Winning SEO Strategies for Outdoor Brands

Once you have identified the areas of your site that need to be improved, the next step is making the fixes. But, this can look like a lot of work (it is, in some cases). That’s why it’s a good choice to work with an SEO agency, like ours at CSP. Talk with an SEO expert from our team, and you’ll see how we can help you adjust SEO for outdoor companies, letting you take advantage of organic SEO vs. PPC and get support from outsourced SEO experts who know exactly what to do to help your business grow.