Content Marketing Strategies

CSP is the thought leader that created the M-E-E-E-A-T content framework. We use our deep SEO knowledge to create custom content marketing strategies that allow you to compete in today’s every changing SERP landscape. Our strategic approach to content creation deeply focuses on helping you drive your business goals, to help you expand your organic reach within a targeted audience.

A woman presents a graph showing the various parts of SEO during a business meeting.

Challenges in Creating Content That Converts

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Content is designed to help your users understand what you do, why you do it, in order to gain their trust so they take a desired action. To achieve this, SERP visibility is a crucial step. It is paramount to develop effective content strategies that align with search engine algorithms and user behavior & intent. Our team of content marketing experts provides:

Persona Development
User-Intent Focused Content Ideation
Editorial Calendars
Multimedia Recommendations
Content Optimizations

Content Structure & Formatting
Mobile-Friendly Optimization
Strategic Internal Linking
Performance Analysis & Tracking

Benefits of a User Centric Content Marketing Strategy

We go beyond simple SEO. We focus on your business goals & intiatives to get you in front of your target audience.

Improved Customer Engagement

Enhance your E-E-A-T signals by implementing a M-E-E-E-A-T framework that engages your audience on a deeper level.

Showcased Expertise

Educate your audience and showcase your expertise by educating your audience. This leads to loyalty and conversions.

Highlighted Value

Highlight your unique value proposition, drawing your target audience to your product/service and strengthening your brand.

Enhanced SERP Performance

CSP’s advanced content marketing tactics boost search engine visibility, not just rankings, to increase organic traffic.

Measurable Results

Track results from your content and make data-driven decisions based on its effectiveness.

More Conversions

Get a strategy created to nurture leads through the sales funnel, leading to higher conversion rates and ultimately, more sales.

The “Don’t Forgets” Content Strategy Considerations

Creating a successful content marketing strategy requires careful planning, research, and execution. Our content strategies start with identifying goals, then we will define audiences that we believe will act on those goals, research your niche, create a content calendar, and off to the races we go.

But what good is a content strategy you cannot implement? The CSP team considers the resources you have available so you can implement a content strategy that works. We take the time to understand and align the strategy with the resources and goals of the channel and the organization.

Factors we consider when creating your content marketing strategy:

Company Goals
Target Audiences
Current Content
Future Plans
Formats (Blog, Social, Video)
Content Calendars
Resources Needed
Promotions
KPIs and Analytics
Current and Predicted Trends
SEO Best Practices

The CSP Difference

Creating simple web pages with written content focused on targeted keywords is no longer sufficient. The SERPs are undergoing an evolution and users are consuming content in different manners. Our content marketing strategies take both search engines and users into account.

Give users more than one way to interact with your content. CSP creates strategies that foster positive user engagement and that feature different forms of multimedia, to provide the user with an immersive and helpful content consumption experience.