SEO Services for the M&A Industry

When utilized correctly, SEO can play a pivotal role in the merger and acquisition (M&A) process for companies. It can be used to assist in identifying potential acquisition targets, conduct due diligence, aid in valuation and risk assessment, and even assist during website migrations. One of the most valuable services for an M&A company is the SEO audit: a detailed look at the target website’s technical foundation along with their SERP competition.
M&A graphic in front of a man in a suit.
Two business people looking at a tablet.
A business meeting discussing M&A.

Unique Challenges for M&A Firms

Understanding a company’s value can be a difficult task. You need to not only mitigate risks but also predict how this merger or acquisition will impact future growth and success. You might be looking to expand into a new territory or acquire the competition to strengthen your own market share. But can you accurately determine how much of an impact this acquisition will have? Will this strategy net short-term gains, or do you expect to see continued growth in the years to come?

No one can perfectly predict the future, and while we can’t provide you with a mystical crystal ball we can offer you a treasure trove of valuable data which can help when making these predictions. Some of the unique challenges that the M&A industry faces which can be alleviated by our services are:

  • Search Data Interpretation
    We have the experience needed to understand SEO data better than M&A firms, giving you an edge over the competition.
  • Understanding Future Reach
    Gain insight how the online environment will shift and change in the upcoming years to better understand a website’s growth potential.
  • Access To Necessary Tools
    We have all the tools needed to quickly and accurately gather a large amount of data from target websites which M&A firms might lack.
  • Lack Of Specific Knowledge
     No one can be an expert in every field. If understanding a SERP or digital footprint isn’t one of your stronger skills, then allow us to help.

Benefits of the SEO Audit for M&A Companies

SEO data helps to create a clearer picture of a website, breaking down its digital footprint into easy-to-understand and actionable data. It can be the difference between understanding that a competitor’s site recently started to outrank you for a particular product, and knowing exactly how they got ahead. When making confident decisions with the accurate data that an SEO audit provides you’ll quickly notice the benefits such as:

SEO Reports and Current Data
Gain access to the SEO reporting necessary to make informed decisions. These reports highlight technical errors and warnings that could be hurting your website, provide actionable fixes, and offer a clear analysis of key KPIs and historical data.
Enhanced Competitive Analysis
The audit can help you to better identify key competitors in the industry, where they are beating you, and provide clearer insight for a more accurate valuation.
Understanding the Target Domain's Authority
Understand how the target site has established its authority and the lasting value it brings. When acquiring a site, you inherit its connections—both positive and negative—so it’s crucial to thoroughly assess your prospects before moving forward.
Evaluating Digital Liabilities
Identify potential digital liabilities, such as toxic backlinks, penalties, or poor SEO practices. Recognizing these issues upfront can save your firm from unexpected setbacks post-acquisition.
Deep Technical SEO Analysis
Get insights into technical metrics such as Page Load Speeds, Mobile Friendliness, Meta Data, and more. Peel back the curtain on the competition and gain a clearer insight into their success.
Identifying Opportunities for Growth
Use the SEO audit data to spot low-hanging fruit, quick opportunities, and areas for long-term growth. This insight helps you estimate the time and resources needed to realize the full value of the acquisition.

Your Strategy and Things We Consider

At CSP we understand that every company is unique, with its own way of doing business and goals for future growth. That’s why we take the time to understand your business and craft a personalized strategy for each of our clients. You won’t get the same cookie-cutter service that other agencies provide. Instead, we focus on the metrics most important to you and your success, coupled with the vital info that we know will help to make the most informed decision.

This data, combined with our years of experience generates a comprehensive SEO audit that allows you to avoid possible pitfalls and take advantage of opportunities that you might have missed on your own.

A transparent image used for creating empty spaces in columns

If you are on the fence about your next acquisition or want to make absolutely sure that this move will be a smashing success, then use our M&A services. After all, information is one of the most powerful tools in the digital era, so make sure you are prepared for success with all the data you need to make an informed decision.

Get in touch today for an analysis by an SEO expert. We don’t beat around the bush or try to sell you on services you don’t need. Get exactly the information you are looking for, quickly and accurately with CSP.

Speak with an expert

At CSP we carefully vet each project and only engage with those we are confident will be successful and deliver a strong ROI. We’re a low-turnover business and we take the outcome of every SEO project very seriously.

Get in touch today for an analysis by an SEO expert. No dog and pony show or big sales pitches, we will explore the project with you and if there’s a good fit, we’ll work hard to earn your business.