Identifying the cause of eCommerce SEO pain points can be challenging, you likely can tell that things aren’t working but without specialized knowledge it can be difficult to know why. Below is a list of eCommerce trouble signs that you should keep an eye out for. You may be experiencing 1 or more of these:
SEO for ecommerce websites has many benefits to drive incremental results. These SEO benefits help drive your organizations sales & marketing goals.
The first thing we do when creating a winning eCommerce SEO strategy is understand the goals that you have set forth for the website & the organization. Those goals help us understand what areas of the website to focus on, what types of content to create, and how to present your website to Google.
Creating the right SEO strategy for eCommerce websites is sometimes easier said than done. A lot of SEO companies say they have a “proven process” and if you follow their recommendations you will achieve success. We believe that every business and website is unique and understand that recommendations can not make an impact if you’re not able to implement them. We take that into consideration as we develop your eCommerce SEO strategy.
Ecommerce SEO is the search engine optimization of an online store. Creating detailed descriptions with relevant keywords on every product page is an example of an optimization. Obtaining backlinks from relevant websites can also improve your ecommerce website ranking position.
Ecommerce SEO is the process of generating more organic (i.e., non-paid or free) traffic from sites like Google, Bing, and Yahoo to your online store.
When you search for something on Google, for example, you’re taken to the search engine results page (SERP) which has many options of information to choose from, such as organic, paid search, product listing ads and more.
Ecommerce SEO is all about ensuring your product pages appear among coveted top organic search results.
The idea is the further from page one you rank, the less traffic you’ll generate and less sales have the opportunity.
In 2013, a study found that only 4.8% of searchers make it to the second page of search results. Page three? Only 1.1%.
That number has shrunk with time—and the click-through rate from search results to most websites is also much lower. In 2019, Backlinko found that only 0.78% of searchers click on any link found on page two of search results.
However, as search engines evolve, it’s rare to find search results where 10 positions are neatly laid out. When searching for something in Google, you might see Google Shopping ads, text ads, featured snippets, or a “People also ask” or “Top stories” rich snippet, among other things. The inclusion of these rich snippets can drastically affect the click-through rate to your website.
The name of the game, then, is to rank as high on the first page of engines like Google, Bing, and Yahoo as you can for search terms that your potential customers might be using.
At CSP we carefully vet each project and only engage with those we are confident will be successful and deliver a strong ROI. We’re a low-turnover business and we take the outcome of every SEO project very seriously.
Get in touch today for an analysis by an SEO expert. No dog and pony show or big sales pitches, we will explore the project with you and if there’s a good fit, we’ll work hard to earn your business.
